Partners · 2027

One brand per category

A partner owns a category for the year. Their product goes on the rigs, gets used for a week on the trip, and shows up in the film and the photo set. No tiers, no logo walls.

This year's partners
Camp at night under a Joshua tree
Official camp partner
Campspotter
Camp spots along the route, and Campspotter Pro for every driver.
CV Lasso on dark concrete
Official tool partner
LRDT
A CV Lasso for every rig, handed out at the start.
Open for 2027
Presenting
Cash or the biggest in-kind contribution. Name on the trip.
Navigation
Mapping for every driver, the route file, offline maps.
Recovery
Winch, shackles, kinetic rope, boards.
Tires
A set for one or more rigs.
Suspension
Shocks or a lift for one featured rig.
Comms
GMRS or HAM radios, satellite messengers.
Apparel
A piece for every attendee.
Become a partner

Put your product on ten trucks for a week

What you get
  • Your product installed and used by attendees for the full week
  • Digital product, like an app or maps? Your decal goes on every rig for the week, so it's in the film and the photos
  • Named in the film and tagged in every post that shows it
  • A photo set shot by our documentarian, Andrew Crow, that you can use in your own marketing, usage terms stated
  • Logo and category on this page and the home page for the year
  • First refusal on the same category next year
What you give

Product, shipped to the attendee or to us before the trip, plus permission to publish. For an app, access for every driver and a decal for every rig. Cash is welcome, not expected.

Tell us about your brand
Goes to the two of us. We reply within a week.